I would show up, and people would ask me what it was, and I wouldn’t have an answer for them, but I knew what it was called. We started sponsoring local events like trail runs, OCR, and CrossFit competitions and putting our name out there. “I’m just going to put out a brand–it could be a clothing brand, or it could be a supplement brand or anything.One thing he did know was what he would call it, and in classic water cooler chat, he put the name out there. I loved suffering as a team, I love suffering in these mud runs and suffering as a team at work.”Īlletto wanted to turn his love of suffering into something fitness related. So, I started incorporating this mindset at work too–it has become part of my whole life now. I started taking that into mud runs when we ran as a big team, and that taught me a lot about my job. “I always relate to the team aspect of football and CrossFit and that family aspect.Mud runs and obstacle runs started to be Alletto’s favorite, and it was the suffering part that he specifically connected to. Mud Runs, long endurance races, all of that.” I felt well-rounded for everything I tried, and I never was worried about being able to figure it out. I never trained for anything specifically, yet I wasn’t terrible at anything. “CrossFit gave me the ability to do all those things.He got into ultra-running, rucking, competitive arm wrestling, strongman competitions, and more, all while using CrossFit as his fitness base. ![]() ![]() I was so humbled.”Īlletto settled into CrossFit, using it more for training for the many other physical activities he was into. I was lapped by the short, kind, unassuming woman, and it was amazing. I got 72, and I watched Kris Clever get 143. “I remember thinking I can totally do that.
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